
One of the biggest, and most costly, mistakes sellers make is setting the list price too high. Overpriced homes linger on the market, invite price cuts, and usually end up selling for less than if they had been priced right from the start. Pricing your home correctly from day one is critical.
Why days on market matter
The “days on market” counter is visible to every buyer online. When a listing sits unsold, buyers start to assume the home is overpriced or has issues. Each extra day weakens a seller’s position and shifts leverage to the buyer.
What happens when you miss the mark
Overpricing creates opportunities for buyers. Experienced buyers watch for stale listings and price drops, then step in with low offers when competition has faded. That puts sellers at a disadvantage during negotiations.
The myth of underpricing
Sellers sometimes worry about underpricing, I get it, but the risk is quite low. You’re never obligated to accept any offer at any price. If the price attracts strong interest, buyers compete and push the final price higher. You stay in control.
The bottom line
The market ultimately determines the price, not the seller and not the agent. Setting an attractive list price from the beginning invites conversation from prospective buyers and creates the conditions for the strongest offers and terms.
Ready to talk about potentially selling your San Francisco or Wine Country home? Reach out anytime and let’s discuss our 3-Phased Marketing Strategy to see if it is the right approach for your situation.